Welcome to the 2nd edition of the Future Music Forum 2011. The main objective of the FMF is to gather the leading minds in the world of online & mobile music to share views on how music is being shared in todays digital age & discuss new developments in music technology. Ultimately our goal is to provide musicians and music industry professionals alike with the tools to help monitize these advancements for future projects. The 2nd edition will be taking place at the Museu D'art Contemporani De Barcelona, MACBA.
The Forum structure will consist of a series of panel discussion, interviews, debates, keynote presentations workshops & a series of networking events.
Just some of the issues we shall be exploring during the Forum;
- How can we leverage technology to benefit artists and their fans
- Entrepreneurs in Music
- Music Streaming
- The Music Cloud
- Music Synchronization
- Brands & Bands
- How to Get Your Music in TV & Film
- Live Ticketing Experience
- Music & Social Gaming
- Mobila Apps as an earner for the music industry
This international benchmarking event brings together several thought leaders to assist you in deriving maximum benefit from this unique interactive seminar.
*We welcome you to take advantage of the EARLY BIRD discount rate and register today to join us for the 2nd edition of the Future Music Forum Barcelona. We hope to see you in Barcelona.
Who Should Attend:
Digital Music Entrepreneurs, Music Industry Executives, Investors, Digital Marketers & Advertisers, Social Media Professionals, Business Development Professionals, Music Technology Developers and related professionals
Agenda Day 1. Thursday 22nd September 2011: MACBA Barcelona
Future Music Forum 2010 Seminar Agenda 13:30 Registration : MACBA Auditori Reception
14:00 Chair Introduction : Mike McCready : CEO : MusicXray
Module One : Entrepreneurs In The Digital Music Age
14:10 - 15:00 Keynote Presentation : Angel Gambino : ( WIRED Top 100 executive and serial entrepreneur ) Entrepreneurs in Music :
Angel held the position of Global VP, Music & Content at social media giant Bebo, where she was responsible for accelerating the growth and enhancing the popularity of bebo by creating and executing Bebo's music strategy, product and partnerships. Her focus on building the valuation of the company through entertainment content helped ensure AOL's acquisition of the company for $850m.
15:00 - 15:45 Panel Discussion One : How to Gain Angel Investment for your New Business Plan
Moderator: Angel Gambino: Entrepreneur
- Panelists
- Simfy Christoph Lange Founder
- Tribe of Noise Hessel Von Oorschot CEO
- Thounds Inc Gian Girardi Content Manager
- Music 2 Text Denver Thomas CEO
With a focus this year on the entrepreneurial spirit that has always been attracted to the digital music industry, we will dedicating this session on the how to get your project off the ground with advise from people in the know, a serial entrepreneur, a recent successful start-up & a serial angel investor.
15:45 - 16:15 : Coffee & Networking : Tea / Coffee / Treats
Module Two : Music & Social Media
16:15 - 17:00 :Panel Discussion Two: New Developments in Music & Social Media ( The Cloud / Music Streaming )
Moderator : Mike McCreedy : CEO : MusicXray
- Panelist
- ABI Research Aapo Markkanen Senior Analyst, Consumer Mobility
- MXP4 Albin Serviant CEO
- Thounds Inc Gian Girardi Content Manager
- Simfy Christoph Lange Founder
For this session we will continue our focus on the development of social media & music with a particular focus on the music cloud, which will become an important form of access to music in the coming years, & streaming, always an important topic as it moves forward. We will also focus our attendtion on Facebooks entry into the market & what this means for other streaming services
17:00 - 17:45: Workshop 'How to Get Your Music in TV & Film'
Sony : Ian Neil :Director of Music for Film, TV, Advertising & Comp. Games
Massive Music : Michiel Cremers :Head of Sonic Branding & Music Marketing
SEG UK LTD : Marc Marot :CEO
This year we are really focused around the ways that artists and music business companies can identify and optimize alternative revenue models as the music business shifts away from traditional record sales.It is a fantastic time for independent artists to look for licensing deals, simply because of economics. Join us for this 1 hour workshop where you will hear from the professionals the best methods of getting your music on TV & Film.
17:45 - 18:45 : 4 Rapid Fire Presentations from hand picked Delegates with the most cutting edge New Music Platforms
- Jamendo : Thierry Ascarez : Marketing & Communications Manager
- seevl : Alexandre Passant: Founder & CEO
- Soundation: Bil Bryant : CEO
19:45 - 21:45 : Cocktail Session & FMF Network Party ( Brought to you in Colloboration with MXP4 )
To end the first day we will have a range of networking functions & parties happening around the city to co-inside with Barcelona Merce Festival
You can download the full Merce Festival Program from this site, http://www.barcelona-tourist-guide.com/en/events/la-merce/barcelona-la-merce.html
Agenda Day 2. Friday 23rd September 2011
Module Three : New Earning Models For The Music Industry
9:00am - 13:00 : Workshop :New Earning Models for The Music Industry :
9:00am - 09:45 : Panel Discussion A: Music & Brand Partnerships
Moderator : Michiel Cremers : Massive Music : Head of Sonic Branding & Music Marketing
- Panelists
- Wieden + Kennedy Erik Verheijen Executive Broadcast Director
- London Met Business School Daniela Bartosova Dir.Music & Media Management
- Tribe of Noise Hessel Von Oorschot CEO
- Chicks On Speed Alex Murray- Leslie Founding Member / Entertainment Manager Americas Cup
Music & brands have had a long history together, now it is more important that ever for musicians, labels & the industry as a whole to use this medium correctly. We are inviting a special panel of agency exec's, brand directors & label strategic partners to discuss the latest developments.
10:00am - 11:00am :Panel Discussion B: Music & Synchronization ( Case Study )
Case Study Presentation
Music Synchronization is seen as THE best way to get artsists out in the cluttered media space today, TV, film, Video games. Join us for this special session on who to pitch & what medium to choose
- Sony Ian Neil Director of Music for Film, TV, Advertising & Computer Games
- SEG UK LTD Marc Marot CEO
- Sunshine HQ Roo Pigott Co-Founder & Head of Publishing
11.00am - 11:30am : Coffee, Networking & some treats :
11:30am - 12:15: Panel Dicscussion C: The Independents Leading Innovation
Moderator : Roo Pigott : Sunshine Hq : Co-Founder & Head of Publishing
- Panelists
- Compost Records Michael Reinboth Founder & Owner
- Domino Records Lynden Campbell Head of Synch & Licensing
Keen to feed our independent spirit, we will be joined by some of the most innovative labels out there on their take on the following topics:
Ways and methods of promotion for synch
-deals with synch plugging agencies
-pre-paid synch systems /softwares /agencies (the risks / the prices / the results)
-the new deals for streaming only on basis of subscription rates only.
the problem maintaining sync value for ‘commercial music’ in music market decline i.e. ‘the producer is not going to pay too much for someone he has never heard of’ / giving music free online
-when brands become labels
-signing for syncs and syncability
12:15am - 13:00: Panel Dicussion D: Music & Social Gaming
Moderator : Francois Puig : Project Director : Institut des Metiers de la Musique
- Panelists
- MXP4 Albin Serviant CEO
- SongHi Ent Juha Hynynen CEO
- Sheridans Tahir Basheer Partner
Social Music Gaming has been earning its value for the music industry over the years to a stage where now its a serious aspect of the monitization mix. Join some of the pioneers in the area as they discuss the opportunities
- Music and Social Gaming : a giant disconnect
- Facebook & Music : beyond the likes, where is the cash?
- How Music should learn from the video games industry?
13:00 - 14:30 Networking Lunch
14:30 - 14:50 : Special Partner Presentation : Rovi Corporation
14:50 - 15:30 : Special Panel Presentation : The Pillars of Music Marketing : From Tags to Metadata
Moderator : Francois Puig : Project Director : Institut des Metiers de la Musique
- Panelists
- Rovi Corp : Michael Papish : Product Development Director
- BMAT : Alex Loscos :CEO
- CISAC : FX Nuttall :Technology Intelligence Senior Consultant
Module Four : Mobile Panel Discussions
15:30 - 17:00 Mobile Panel Discussions
15:30 - 16:15 : Panel Discussion Three: How to Use Mobile Apps To Increase Revenue
Moderator : Rudy De Waele : Founder Mobile Monday
- Panelists
- Mobile Roadie: Tony Pardo VP European Sales
- SongHi Ent Juha Hynynen CEO
- Shazam Stephen Titmus Music Manager
16:15 - 17:00 Using Mobile To Promote Your Business
Partner Presentation:
- Music To Text Denver Thomas CEO & Founder
A Pre release a data capture mobile strategy with FREETEXT ringtone before the full on PR release saves A & R $$$
New mobile revenue streams for labels
Mobile micro payments? WHY do networks take far more than their fair share of revenues?
Why do mobile networks take a huge %
How a 360 degree mobile music strategies will save the industry
Why labels, producers, managers and unsigned musicians are now experimenting with mobile music
What is the new mobile B2B standard for the music industry
Has music industry been slow to integrate mobile?
17:00 - 17:45 : Event Rap Up : Question Time
Moderator : Frankie Biggz : Record Producer / Dj / Owner: Rama Music Record Label :
Guest panelists: TBC
This final session will see oru guest speaker highlight the key findings & learnings from the 2 day seminar. This will also provide an opportunity for open-lead discussions about these issues from all participants.
17:45 : End of Seminar : Join us for drinks after the event.
Participants are invited to learn, exchange ideas, debate, network and benchmark throughout the two day event, designed to suit every level of professional involved in the music industry.
So make plans now to join us for the Future Music Forum 2011 in Barcelona. Invite your colleagues and peers. Team discounts available.
Barcelona 27 de Abril 2012
@ Fabrica de Estrella Damm
