Welcome to the 3rd edition of the Future Music Forum Barcelona. The main objective of the FMF is to gather the leading minds in the world of digital / social media / music distribution, mobile & progresive music services to share views on how music is being shared in todays digital age & discuss new developments in music technology. Ultimately our goal is to provide musicians and music industry professionals alike with the tools to help monitize these advancements for future projects. The 3nd edition will be taking place at the Museu D'art Contemporani De Barcelona, MACBA September 20th & 21st 2012
The Forum structure will consist of a series of panel discussion, interviews, debates, keynote presentations, workshops & a series of networking events.
Just some of the issues we shall be exploring during the Forum;
- Social Music Strategies
- Entrepreneurs in Music
- Promoting Music With Social Media
- Digital A&R
- Music Synchronization
- Music & Advertising
- How to Get Your Music in TV & Film
- Online & Cloud based Licensing & Publishing Laws
- New Business Models For Independent Labels
- Supporting Start-Ups
This international benchmarking event brings together several thought leaders to assist you in deriving maximum benefit from this unique interactive seminar.
*We welcome you to take advantage of the EARLY BIRD discount rate and register today to join us for the 3nd edition of the Future Music Forum Barcelona. We hope to see you in Barcelona.
Who Should Attend:
Digital Music Entrepreneurs, Music Industry Executives, Investors, Digital Marketers & Advertisers, Social Media Professionals, Business Development Professionals, Music Technology Developers and related professionals
Agenda Day 1. Thursday 20th September 2012:MACBA Barcelona
09:15 - 09:40 : Registration : MACBA Auditori Reception
09:40 : Chair Introduction : Mike McCready ( US ) : CEO : MusicXray
Module One : Music & Social Media
09:45-10:30 : Keynote Presentation : Mark Mulligan: (UK) (Independent Meida Analyst & Blogger http://musicindustryblog.wordpress.com)
Digital Crossroads: Time for Digital Music’s Plan B?
Just how far have we come? There is a lot of commendable progress in the digital music space but it is becoming increasingly clear the Digital Plan A isn’t delivering quickly enough
· Assessing the impact of streaming. Spotify has brought some welcome momentum and attention to digital music but its growth must be put in historical context, and the overall impact of streaming on broader music consumption raises some difficult questions.
· Innovation and the iPad Analogue. The iPad created an entirely new best-of-breed product category. The music industry needs its own iPad moment, a new music product that leverages the capabilities of the digital age in a way the stream and download don’t.
10:30 - 11:15 : Panel One: Social Music Strategies : Viral & The Power of Free: A shift away from music ownership
Moderator: Virginie Berger (FR) : Founder : Don't Belive The Hype
- Panelists
- Tunaspot Alex Esser (SE ) Co-Founder
- Noise Inc Kim de Ruiter (UK) Partner
- Mixcloud Nikhil Shah (UK) Co-Founder
Leveraging a free model as a viral strategy and/or a trailing tool (an up-sell to a paid premium model) has proven successful, What should music services & content providers do to leverage new social opportunities
11:15 - 11:45 : Coffee & Networking : Tea / Coffee / Treats Provided by Bread & Circuses Barcelona
Module One Continued : Music & Social Media
11:45-12:30 : Panel Two: Promoting Music with Social Media Tips on Marketing : Digital Campaigns, Social Media & Engagement
Moderator : Jose Del Pino (GER) : CEO : Ondango
- Panelist
- Music Help Peter Astedt (SWE) Founder
- YouTube Cristina Delgado (SP) You Tube Music Spain / Por / Middle East
- Noise Inc Kim de Ruiter (UK) Partner
Artists, venues, managers and labels all have the same question: How do I reach NEW fans and how can I get heard on Facebook, Twitter, YouTube, or Google? Hear how to do it, what it costs, and how to get the most out of social media promotion.
12:30 - 13:15 : Panel Three : Digital A&R : In the digital era, Who Can you trust to find music?
Moderator & Host : Mike McCready ( USA )
Mike McCready, CEOof Music X Ray, one of the more successful digital A&R servies that enables artists & songwriters get deals, feedback from interested parties & helps with access to gatekeepers that is mutually beneficial to both parties. Mike will be joined by a handpicked selection of digital A&R executives to discuss this topic
- Atlantic Records / Universal Jeff Blue (USA) Consultant /Songwriter
- Beggars Group Simon Wheeler (UK) Director of Digital
- NBC Songwriter Showcase Jimmy Llyod (USA) Host
13:00 - 14:30 : Networking Lunch
14:30-15:15 : Panel Four: Music & Advertising: Successful brand engagement through music, are we (music industry) up to the job?
Moderator & Curator of Session : Hessel Van Oorschot (NL) : CEO: Tribe of Noise
Objectives of this particular panel are:
: answer the question what type of brand / agency will be the best thing that ever happened to musicians
: answer the question if "consumer engagement" (we as a brand love to engage with you, the consumer) can be accelerated through music
: answer the question if the music industry and musicians in particular should change the way they compose, produce and license music in order to become a better business partner
: answer questions from the audience
- Knock Twice Kyle Monson (USA) Founding Partner
- Creative Dylan Alling (NL) Consultant Director
- Adidas Daniel Cross (UK) Global Music Manager
15:15 - 15:35 : Partner Session With Jamendo :
Speaker : Dan Aufhauser (FR) : Global Business Development: Jamendo
The global increase in digital media content creation and consumption has opened the doors for Jamendo to provide music content to various thriving industries such as TV/film, documentary and web-video productions, ad agencies, video game and mobile application developers. Our platform provides a no-hassle and extremely affordable solution to these industries. Based on Jamendo's 2011 revenues and the results from Q1 and Q2 2012, we are projected to pay out nearly $1 million to independent artists this year. We are here to find small and large businesses that need a simple and affordable solution to include music content in their products and services.
Dan will discuss the history of Jamendo and how the business model has brought Jamendo to its most profitable quarter ever in July 2012! Dan will emphasize that artists who choose to give away free music to build community and gain exposure can also earn significant revenues from music licensing on the Jamendo PRO platform. Artists can retain and control the rights to their music without being part of a collective rights agency.
15:35 - 16:00 : Coffee & Networking Provided by Bread & Circuses Barcelona
16:00 - 16:50 :Panel Five: Synchronization : Movie / TV & Games
Moderator : Marc Marot (UK) : Crown Talent : Chairman
- Tracksandfield Christian Mix-Linzer (GER) CEO
- Nimrod Music Sergio Pimentel (UK) Licensing Director
- Jamendo Dan Aufhauser (FR) Global Business Development
Special Guest Interview: TBA
To end the first day we will have a range of networking functions & parties happening around the city to coincide with Barcelona Merce Festival
You can download the full Merce Festival Program from this site, http://www.barcelona-tourist-guide.com/en/events/la-merce/barcelona-la-merce.html
Agenda Day 2. Friday 21st September 2012
Module Three : The Music Cloud
9:30am - 10:15 : Panel One ( Day Two ) The Cloud… Is It Just a Licensing Issue?
Moderator : Veronica Casas (SP) : Play Solutions
- Omnifone Jez Bell (UK) Chief Content Officer
- MusicKickup Antii Silventoinen (FIN) CEO / Co Founder
- Reedsmith Gregor Pryor (UK) Partner
- Mixcloud Nikhil Shah (UK) Co-Founder
Identifying and solving problems in online licensing is crucial. Licensing issues that can arise
10:15 - 10:30 : Presentation : Artist & Labels Going Direct to Fan :: Laws you need to think about
Speaker : Tahir Basheer (UK) : Partner : Sheridans
10:30 - 11:15 : Panel Two ( Day Two ) Direct 2 Fan : From building and leveraging a fan community to monetising this relationship:
Moderator : Tahir Basheer (UK) : Partner : Sheridans
- Panelists
- Pledgemusic Malcolm Dunbar (UK) MD
- MusicKickup Antii Silventoinen (FIN) CEO / Co Founder
- La Cupula Music Maarten van Wijck (SP) CEO / Co-Founder
Connecting with fans has proved to be a smart strategy for emerging talents as well as renowned artists. From building and leveraging a fan community to monetising this relationship, discover the strategies that drive the music business beyond fan engagement from the different viewpoints involved, whether an artist, a fan or a platform.
11:15 - 11:45 : Coffee & Networking Provided by Bread & Circuses Barcelona
11:45 - 12:30 : Panel Three ( Day Two ) Music Datamining : Moderator : Marcos Cuevas (SP) : Founder : Layers.com
- Tracksandfield Christian Mix-Linzer (GER) CEO
- BMAT Alex Loscos (SP) CEO
Data mining is increasingly popular because of the substantial contribution it can make. It can be used to control costs as well as contribute to revenue increases. Many Organizations are using data mining to help manage all phases of the customer life cycle, including acquiring new customers.We explore how we can use music data mining for tasks such as automatic genre detection, song similarity for music recommendation, and data visualization for music exploration and discovery
12:30 - 13:00 : Open Session : Interactive Netwroking Session
13:00 - 14:30 : Networking Lunch :
14.30am - 14:50 : Impala Presentation :
At this years Midem some of the most active music markets gathered to establish a collective viewpoint about the future of the music industry & the independents place in it. A manifesto was created & launched. 6 months on we look at what has come about in this short time & discuss whats next.We will be joined by Impala board members for this session.
- Noemí Planas (SP) Acuareladiscos
14:50 - 15:40 : Panel Four ( Day Two ) New Business Models For Labels / Exploring Changing relationships
Moderator : Mark Mulligan (UK) : (Independent Meida Analyst & Blogger http://musicindustryblog.wordpress.com
- Rough Trade Distr. Benelux Kees Van Weijen (NL) Managing Partner
- Club Create Craig Swan (USA) Co-Founder
- NBC Songwriter Showcase Jimmy Llyod (USA) Host
16:00 - 16:45 : 5 rapid FIRE presentations from new innovative digital music services
- MusicKickup (FIN) Co Founder Antii Silventoinen
- Soundaymusic (ITA) Co Founder Gisueppe Ravello
- Club Create (USA) CEO Craig Swan
- Yodemi (SWE) Co-Founder Marten Ohlin
- Tunaspot (SWE) Co-Founder Alex Esser
- Spectralmind (Aut) Bus Dev Johann Waldherr
16:45 - 17:30 : Invited Panel Guest & Event Wrap up
This final session will see oru guest speaker highlight the key findings & learnings from the 2 day seminar. This will also provide an opportunity for open-lead discussions about these issues from all participants.
Participants are invited to learn, exchange ideas, debate, network and benchmark throughout the two day event, designed to suit every level of professional involved in the music industry.
So make plans now to join us for the Future Music Forum 2012 in Barcelona. Invite your colleagues and peers. Team discounts available.